First Magazine

First magazine is the instore magazine of Hype DC, who have the aim of offering 'edgier street wear' footwear styles for 'fashion initiators'. Each issue features information on the models and brands available instore, and even something on the designers too. The Autumn/Winter 07 edition features Yashiro Mihara, a Tokyo based streetwear and footwear designer who has designed some 'Miharas' for Puma, Kill Pixie, graffiti artist, and French based artist Fafi, who has customised some Adidas gear with her signature sexy 'girly art'. You can pick up a First Magazine at Hype DC stores, or view the current First magazine online.