Mimco - One Day in Paris

As part of Mimco's 10 year birthday this year, Mimco created the 'One Day in Paris' catalogue. The concept was to spend a day around Paris, approach people on the street that represented the Mimco spirit. Each person would be photographed there with Mimco gear. About 30 people were photographed. The beautiful result is produced as a newsprint colour newspaper, available from Mimco stores. There is a quick feature of it online at the Mimco site, under the Word/Essence section.